Our Team

CORPORATE TEAM

 
ROBERT BERTRAND
PRESIDENT, CHIEF FINANCIAL OFFICER

Bob is responsible for all financial and administrative functions of our company, and benefits from having held this same position at Soup Kitchen International since 2004. With 33 years of financial and operations experience, Bob brings well-honed fiscal and management disciplines to our organization. For two prior years, he was the Chief Operating Officer and Chief Financial Officer of a startup manufacturer of healthy, indulgent chocolate products sold under the brand name of “SOBE.”

From 2000 to 2002, Bob was a partner in Bullard Financial, Inc. a firm specializing in strategic financial planning for small businesses, their owners, and their officers. Mr. Bertrand spent 20 years with two publicly traded companies, Industrial Acoustics Company, Inc. (from 1990 to 2000) and Bairnco Corporation (from 1980 to 1990), starting as accounting manager and ultimately ending up as CFO and Senior Vice-President of Finance and Administration. He started his professional career in 1977 with Singer & Lusardi, a well-respected, independent CPA firm located in Worcester, Massachusetts. Mr. Bertrand holds a BS in Accounting from Northeastern University and a Masters from Columbia University.

SEB RAMETTA
FOUNDER

Mr. Rametta is founder and member of the Board of Directors of our subsidiary, The Original SoupMan, Inc. Mr. Rametta is responsible for the executive management of our subsidiary, focusing on strategic relationships, driving sales and distribution. He served as the Executive Vice President and a director of Soup Kitchen International from January 2005 to December 2009. Since 2002 he has been a director and officer of International Gourmet Soups, Inc., which became our wholly owned subsidiary of OSM in December 2009. Mr. Rametta is a veteran of the food service industry, with more than 25 years of experience in franchising, food manufacturing, and the retail food industry. In 1991, Mr. Rametta co-founded Arnie’s Bagelicious Bagels, Inc., a wholesale manufacturer of all-natural premium, par-baked authentic New York bagels. Arnie’s major customers included McDonald’s, Disney World, Dunkin’ Donuts, Roy Rogers, Friendly’s, A&P Supermarkets, King’s Supermarkets, and other major national chains. The business was sold to Quaker Oats in 1994. Mr. Rametta then acquired a significant stake in Ranch*1 Group, Inc., a New York City-based grilled-chicken franchise company. From 1996 until June 2001 Mr. Rametta was a director of Ranch *1 and from March 1999 until June 2001 he was the President and Chief Executive Officer of Ranch *1.

Daniel Rubano, Senior Vice President of Franchise Development, The Original Soupman
DANIEL RUBANO
Senior Vice President of Franchise Development & Operations, Member of board of directors

Dan has over 25 years of leadership experience in franchising and restaurant management. He has served as president of Ranch*1, a grilled chicken franchise, after a successful period – from 1996 through 2001 – as their Director of Franchise Operations.

Dan also served President of Johnny’s NY Pizza, a full service restaurant franchise; and President of Rollerz Wraps, a quick service salad and wrap franchise, all of whom were owned by Kahala Corporation. Kahala is the franchisor of over 3,000 restaurants, including such well-known names such as Cold Stone Creamery, Ranch*1, Blimpie, and Taco Time.

Dan was also a member of Soup Kitchen International’s Board of Directors from 2003 until 2006.

SPECIAL ADVISORS

Al Yeganeh, The Soupman, The Original Soupman
AL YEGANEH
The Soupman

Al is our – and the world’s – legendary SoupMan. He has been a prominent figure in the media and popular culture for decades, inspiring catch phrases and television shows, as well as frequently appearing on news and entertainment programs himself. In his role he has overseen our production, quality control, new product and menu development, and has supported our marketing efforts. Mr. Yeganeh has more than 35 years of experience in the culinary arts and has operated the famous Soup Kitchen International in New York City since 1984.

Reggie Jackson, Special Advisor for Strategic Relationships, The Original Soupman
Reggie Jackson
Special Advisor for strategic relationships

We are proud to have one of America’s iconic athletes – known as Mr. October for his extraordinary clutch-hitting – involved with our company as an investor, as a Special Advisor for Strategic Relationships, and as a brand spokesperson. In those roles he supports our sales and marketing efforts through his involvement with important national accounts, attending grand opening events, interviews with the media, and other activities.

Reggie is also Chairman of the “Al Feeds the Hungry Foundation, Inc.” a non-profit organization launched by The Original SoupMan in 2005 that donates funds to local hunger charities each time a new franchise location opens.

Although it doesn’t need to be said, Reggie is a Hall of Fame legend who is known by all for his post-season clutch hitting. Over a 16-year stretch from 1971 to 1986, Jackson’s teams advanced to the post-season 10 times, winning five World Series titles, for the Oakland A’s and New York Yankees. He won the home run title for three different teams and produced some of the most dramatic homers in history.

Adam Hanft, Chief Brand & Marketing Strategist, The Original Soupman
BRETT SHEVACK
Chief Brand Strategist

Brett is one of the best-known and most highly regarded creative thinkers and entrepreneurs in the advertising and communications industry. He began his career as an art director right out of college and at age 26, became the youngest creative director of a major agency at that time. In 1983, he set out on his own, forming his own agency which was later renamed Partners & Shevack and grew to over $300 million in billings before it was acquired in 1998. In 2002, Brett joined BBDO NY in the newly created position of Vice Chairman, Brand Initiatives. This was a unique role for which Brett was ideally suited and a position that was unprecedented in the industry. In this role, Brett was the architect of a proprietary innovation process called Brand Initiatives Generation – a breakthrough, collaborative process designed to help clients solve their most important brand and business challenges. In January 2009, building on his success at BBDO, Brett founded Brand Initiatives Group.

Adam Hanft, Chief Brand & Marketing Strategist, The Original Soupman
KATE SHEVACK
Chief Marketing Strategist

Kate is an entrepreneurial senior strategist with exceptional brand and business skills and a proven track record in driving profitable growth through innovative business and creative marketing solutions. She has extensive consumer marketing experience, having successfully introduced and built brands within the U.S. and across Europe for Reckitt-Benckiser. In her role as Marketing V.P. of the Food Division, she led the successful repositioning of the French’s portfolio and the revitalization of 80% of the division’s product portfolio during her three-year tenure. In 2006, she joined Timex as Chief Marketing Officer, where she was charged with developing a vision and a plan to reposition the Timex brand. Kate is a change agent with strong financial acumen, always conscious of the impact of decisions on the bottom line. She is dynamic in her approach, inspiring an organization to challenge its assumptions and to translate ideas into in-market success. In 2006, Kate was acknowledged as one of the leading women in marketing with the Advertising Age ‘Women to Watch’ award.