NEW YORK, April 30th., 2012 – (OTCBB:SOUP) SoupMan, Inc., the nation’s long-adored premium soup and the inspiration for the Seinfeld soup episode, today announced that it will be unveiling its new shelf stable carton soups at the 2012 FMI Conference at the Dallas Convention Center from April 30th to May 3rd.
This unique brand brings its legendary soups to the soup aisle in supermarkets across the country. This will be the first time Al’s famous lobster bisque, chicken noodle, tomato bisque and lentil soups will be made available to consumers in eco-friendly shelf stable cartons. “This placement amongst the industry leaders in the grocery soup aisle gives SoupMan entry into the $6 billion US grocery soup business” said Arnold Casale, CEO of SoupMan Inc. He continued, “We expect to take a good slice of the very big business.” The Original SoupMan superior product that has been applauded by everyone from Zagat to the New York Times, and has an all-star ownership team that includes Shaquille O’Neal, Jason Alexander, and Reggie Jackson – all committed to the brand’s success.
“I won’t rest until SoupMan is the #1 selling soup in the world!” stated SHAQ.
“We are very excited have already been approved placement in a national chain with more than 1,500 supermarkets before the conference and for the chance to sample Al’s soups to the all industry’s leaders and buyers at FMI”, said Arnold Casale, CEO, SoupMan, Inc. “we expect to gain approval in many other chains as a result of this conference” he added.
About SoupMan, Inc.:
In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup”, it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. Original SoupMan products are now available in innovative shelf-stable cartons for sale in the soup aisle nationally of major supermarket chains by September 2012. The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. SOUPMAN INC, parent company of The Original SoupMan www.originalsoupman.com, is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc. please visit: www.soupmaninc.com. Follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.
About FMI:
Food Marketing Institute Conference is the food retail industry’s most-attended conference exposition in North America and brings together over 25,000 industry shaping professionals from 90 countries for four days of thought-provoking education on maximizing consumer relationships.
As the leading association of the food industry, FMI helps members compete in a marketplace that is ever changing and gives brands unique access to a variety of benefits and resources to help with daily business needs. As a member, The Original SoupMan has become part of an international network of retailers and wholesalers working together to improve food distribution globally.
Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the anticipated introduction and success of the Original SoupMan shelf-stable cartons in supermarkets in the US. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as the failure of the new product to obtain market acceptance or to result in increased sales, our ability to raise capital to fund our product launch and operations and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov
For interviews with Shaq, Reggie, Jason or management, images, or additional information, please contact:
Jason Geller
Associate Vice President
5W Public Relations
646-430-5166
jgeller@5wpr.com
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