H-E-B is the first retailer to stock the soup aisle with the Famous SoupMan soups!
New York, NY – May 15, 2012 — Soupman, Inc. (OTCBB: SOUP) announced today that The Original SoupMan, the long-adored and best-tasting soup brand in the world, intends to debut its shelf stable eco-friendly carton soups in early June 2012 with a launch at leading Texas-based H-E-B Stores .
Operating 337 retail stores in Texas and northern Mexico, H-E-B delivers fresh food, quality products and convenient services tailored to each specific location. Known for their quality produce and wide selection of brand availability, H-E-B was named “Retailer of the Year” by Progressive Grocer in 2010 and, in 2008, ranked number 13 in the “Top 75 North American Food Retailers” by Supermarket News.
“We are proud to have H-E-B to be the first ever to carry our soups in grocery as they are a leader in the soup category focusing on quality and taste” said, Arnold Casale, CEO of SoupMan, Inc. He added, “We are grateful to debut our brand new eco-friendly cartons as H-E-B is one of the nation’s top supermarkets.” Shaquille O’Neal, a partner in SoupMan, exclaimed, “We are happy to say, SOUP FOR YOU TEXAS!”
SoupMan’s new shelf-stable carton soups enable The Original SoupMan soups to be in the main soup aisle along with Campbell’s® (NYSE:CPB) and Progresso® (NYSE:GIS) soups, where over $6 billion in annual soup purchases occur, allowing soup aficionados nationwide to enjoy the same spectacular ingredients and innovative flavors that have made the New York City flagship storefront, a soup mecca since 1984. The shelf-stable soups will initially be available in 4 of our beloved flavors, Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque, and they feature the same obsessive perfectionism and eclectic varieties for which the brand is famous. H-E-B will carry all 4 flavors beginning with the product launch schedule for early June 2012. The suggested retail price is $3.79 to $3.99 for a two serving 17.3 oz package.
About SoupMan, Inc.:
In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup”, it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. Original SoupMan products are now available in innovative shelf-stable cartons for sale in the soup aisle nationally of major supermarket chains. The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. SOUPMAN INC, parent company of The Original SoupMan, Inc. www.originalsoupman.com, is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc. please visit: www.soupmaninc.com. Follow us on Twitter @ OriginalSoupMan and “Like” us on Facebook.
Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements in this press release include statements regarding the June 2012 launch of its new shelf-stable product in H-E-B Stores and its expected availability nationally in September. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to secure distribution of our new shelf-stable product in supermarkets and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov
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For interviews with Shaquille O’Neal, Jason Alexander, Reggie Jackson or management, images, or additional information, please contact:
Jason Geller
Associate Vice President
5W Public Relations
646-430-5166
jgeller@5wpr.com
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