Soupman Inc. names Lloyd Sugarman CEO is a post from: The Original Soupman

Johnny Rockets Co-Founder Steps Up Plans to Expand Iconic Brand in Supermarkets, Restaurants

New York – Soupman, Inc. (Public trading symbol: SOUP), the parent company of the best-tasting soup brand in the world, Original SoupMan®, announced the appointment of Lloyd Sugarman to the position of Chief Executive Officer.  Sugarman, who brings a wealth of retail merchandising, restaurant operations and franchising experience, will focus on the expansion of the Company’s award-winning soups into the $6 billion annual retail soup category following the recent launch of The Original SoupMan’s Tetra Pak cartons in grocers’ soup aisles.

SoupMan’s new shelf-stable carton soups are now being sold in the main soup aisle of supermarkets across the country alongside famous age-old soup brands, Campbell’s® and Progresso®.

In addition to the grocery store retail line, Sugarman intends to also leverage his 20 years of restaurant industry experience to expand the Company’s franchise model, Al’s Famous New York Delicatessen & Restaurant, which features the world renowned Original SoupMan® soups, along with a full authentic NY delicatessen breakfast and lunch menu.  The Company recently announced multi-unit franchise deals to open Al’s Famous New York Delicatessen & Restaurant model in Casinos throughout the United States and Canada. The next two locations are slated to open in the Mohegan Resorts Casino in Atlantic City and the Mohegan Sun at Pocono Downs in P.A.

“We believe that Lloyd’s unique combination of business acumen, creative thinking and incredible passion and energy make him an ideal fit to lead our management team at Soupman,” said Robert Bertrand, President of Soupman. “He thinks big and has shown that he knows how to execute. Soupman is at a pivotal point in our growth with product presence in grocery stores and growing our deli franchise. We believe Lloyd is the leader to get us where we want to be on both fronts.”

Sugarman was one of the first to sign on when the 25-year-old Johnny Rockets brand started franchising in 1986. Today, he operates 17 Johnny Rockets locations throughout seven states, with annual sales exceeding $24 million – some of the most highest-grossing locations in the 300-unit chain. He is credited for introducing entertainment elements, adding vegetarian menu items and introducing a new prototype that catapulted the hamburger chain’s success.  In 2010, seeing tremendous potential, Sugarman became an Area Developer for the Original Soupman and currently owns three Original Soupman franchises across seven states.

“We are taking what has historically been a dormant category and making it incredibly exciting by doing something we believe is different and better than anyone out there,” Sugarman said. “We’ve got powerful brand recognition. We’ve got celebrities and athletes and famous chefs backing us. We’ve got Tetra-Pak packaging to preserve taste and quality of Al’s famous soups and artistic design that appeals to the eye, and we’ve got a franchise restaurant model to supplement grocery store distribution. But at the core of it all is a superior product. That’s what we expect will catapult our growth and carry us for years to come.”

About Soupman, Inc.

In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup”, it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company sells soup to grocery stores across America, has franchised restaurants and sell soups to foodservices.  Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Soupman, Inc., Tim Gannon, the co-founder of Outback Steakhouse, is the SoupMan Culinary and Business Director and Board Member.www.soupmaninc.com, parent company of The Original Soupman, Inc. is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.originalsoupman.com. Follow us on Twitter @ OriginalSoupman and “Like” us on Facebook.

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the expected contribution of Mr. Sugarman, the expansion of marketing plans for i Al’s Famous New York Delicatessen &Restaurant, the anticipated opening of restaurant at the Mohegan Resorts Casino in Atlantic City and the Mohegan Sun at Pocono Downs in PA in 2013, the Company’s new shelf-stable product for grocery retail sale and its expected availability and statements regarding the quality of the Company’s product driving future growth. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to secure additional casino locations  for Al’s Famous New York Delicatessen &Restaurant and attract other seasoned restaurant operators or otherwise to implement our marketing plan, including raise necessary capital,  and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov

All trademarks and logos referenced herein belong to their respective companies.

SoupMan Names Lloyd Sugarman as New CEO is a post from: The Original Soupman

NEW YORK, NY–(Marketwired – Apr 2, 2013) – Soupman, Inc. (OTCQB: SOUP), increased its distribution by adding another 200+ Harris Teeter stores to its customer list. The best-tasting soup brand in the world, Original SoupMan, the inspiration for the famous Seinfeld soup episode, announced today that its shelf-stable, eco-friendly carton soups are available of the shelves of Harris Teeter stores (www.harristeeter.com).

“Increasing our distribution in over 200 supermarkets in the Southeast with a quality chain like Harris Teeter is another perfect step in our national expansion,” said Arnold Casale, CEO of SoupMan Inc. He noted, “We plan to employ creative, non-typical marketing to engage their customers with our famous partners in the name of soup!”

SoupMan’s new shelf-stable carton soups enable Al’s famous soups to be sold in the main soup aisle along with Campbell’s® and Progresso® soups, where over $6 billion a year of soup is sold in the US.

For interviews with Shaquille O’Neal, Jason Alexander, Reggie Jackson, Tim Gannon, management or information, please contact:

Robert N. Bertrand
President
212-768-7687
bob@originalsoupman.com

About Soupman, Inc.:
In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup”, it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company sells soup to grocery stores across America, has franchised restaurants and sell soups to foodservice. Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Tim Gannon, the co-founder of Outback Steakhouse, is the SoupMan Culinary and Business Director and Board Member. SoupMan Inc., parent company of The Original Soupman, Inc. is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.originalsoupman.com. Follow us on Twitter @ OriginalSoupman and “Like” us on Facebook.

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. We intend for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks” or variations thereof are intended to identify the forward-looking statements. Forward-looking statements in this press release include all statements regarding marketing our soups and making them available to shoppers. All forward-looking statements in this press release are made as of the date hereof, and we assume no obligation to update the forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to secure distribution of our new shelf-stable product or implement our marketing plans and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our public filings with the SEC Copies of these filings are available at www.soupmaninc.com. All trademarks and logos referenced herein belong to their respective companies.

Original SoupMan® Famous Soups Now Available at Harris Teeter in Tetra Pak Cartons in the Soup Aisle is a post from: The Original Soupman

NEW YORK, NY–(Marketwire – Mar 27, 2013) –  SoupMan, Inc. (OTCQB: SOUP), the inspiration for the Seinfeld soup episode and best-tasting soup brand in the world, announced today that its shelf-stable, eco-friendly Tetra Pak carton soups are available on the shelves of Wegman’s (www.wegmans.com).

Original SoupMan® Shelf-Stable Cartons Soups Now Available at Wegman’s is a post from: The Original Soupman

The Soup That Inspired Seinfeld Stays Hot in the New Year

 New York, NY, January 3, 2013 — The Original SoupMan — the inspiration for the famous Seinfeld “No Soup for You!” episode and #1 Zagat-rated, best-tasting soup in the world — today announced that Nash-Finch, the second largest publicly-traded wholesale food distributor in the United States servicing thousands of food retailers, is now featuring The Original SoupMan among its portfolio of brands.

Nash-Finch, based in Minneapolis, is a Fortune 500 company and one of the leading food distribution companies in the United States. Nash-Finch’s core business, food distribution, serves independent retailers and military commissaries in 36 states, the District of Columbia, Europe, Cuba, Puerto Rico, the Azores, Egypt and Bahrain. The Company also owns and operates a base of retail stores, primarily supermarkets under the Econofoods, Family Thrift Center, AVANZA, Family Fresh Market, No Frills, Bag ‘N Save and Sun Mart trade names. Further information is available on the Company’s website, www.nashfinch.com.

“We are very pleased to start 2013 with a bang as truckloads of The Original SoupMan soups head to Nash-Finch as we keep stirring up supermarket soup aisles nationwide,” said Arnold Casale, CEO, SoupMan, Inc.  “As our newest distribution partner and one of the leaders in the food distribution industry, Nash-Finch provides The Original SoupMan with an important means of supplying many new supermarkets across the United States.”

The Original SoupMan soups available in supermarkets feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque.  The soups are packaged in an innovative, shelf-stable Tetra Recart carton package that maintains the impeccable taste and quality standards which made The Original SoupMan famous, while allowing consumers to now find The Original SoupMan in the soup aisle along with Campbell’s and Progresso soups, where over $6 billion in soup purchases occur annually.  The Tetra Recart carton package is made mainly from paper, a renewable resource, and is BPA-free and recyclable.  Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. carton.

The Original SoupMan can be found in the soup aisle of a growing array of supermarkets nationwide, including: A&P, Associated Food Stores, Carrs, D’Agostino’s, Dominick’s, Fairway, Food Basics, Food Emporium, Foodtown, H-E-B Supermarkets, Ingles Markets, Pathmark, Pavilions, Price Chopper, PriceRite, Randalls, Safeway, Schnucks, Shop ‘n Bag, Super Fresh, The Fresh Market, Thriftway, Tom Thumb, Vons, Waldbaum’s, Weiss, Woodman’s, and more. The soups are also available online at Amazon.com.  To find the nearest retailer, visit www.originalsoupman.com/soup-shop/grocers-near-you.

As the national rollout of The Original SoupMan in supermarket soup aisles continues, the company is also offering fans a chance to win a once-in-a-lifetime trip to meet Shaquille O’Neal, brand ambassador and SoupMan, Inc. equity partner.  The “Soup with Shaq Sweepstakes” is a Facebook-driven promotion that will reward one Grand Prize winner the chance to win a trip for two to meet with “The Original Shaq Man” over a bowl of The Original SoupMan soup.  For Official Rules and to register to enter, visit www.facebook.com/OriginalSoupMan.

NOTE TO EDITORS: For additional information or to request interviews with The Original SoupMan partners and brand ambassadors — Shaquille O’Neal, Jason Alexander and Reggie Jackson — or with Tim Gannon, co-founder of Outback Steakhouse and SoupMan, Inc. Board Member along with other members of management, please contact Blue Wolf Communications at 516-767-WOLF (9653) or via email at nick@bluewolfden.com.

About SoupMan, Inc.:
In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised in The New York Times as “Art, not Soup,” it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. The Original SoupMan products are now available throughout the United States in innovative, shelf-stable cartons for sale in the soup aisle of major supermarket chains.  The Company also distributes its products through the foodservice channel, including school lunch programs.

Shaquille O’Neal serves as an advisor to and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy and Golden Globe nominated and Tony Award winning actor Jason Alexander. In addition, Tim Gannon, the co-founder of Outback Steakhouse, is The Original SoupMan Culinary and Business Director and Board Member. SoupMan, Inc., parent company of The Original SoupMan (www.originalsoupman.com) is a fully reporting public company trading under the ticker symbol SOUP.

For additional information on SoupMan, Inc., please visit http://www.soupmaninc.com. Learn more at http://www.originalsoupman.com, follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.

###

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements.  The forward-looking statements contained in this letter include statements regarding the launch of its shelf-stable product, its distribution and availability in supermarkets and marketing plans.  All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to implement our marketing plan, raise sufficient capital to implement the plan and comply with our on-going obligations to our senior secured creditor, and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available on the Company’s website www.soupmaninc.com  and at www.sec.gov

All trademarks and logos referenced herein belong to their respective companies.

The Original SoupMan Stirs Up 2013 with New Distribution Agreement with Nash-Finch, One of the Nation’s Top Food Distributors is a post from: The Original Soupman

FINALLY, JASON ALEXANDER CAN SAY “SOUP FOR ME!” JASON AND THE ORIGINAL SOUPMAN STIR UP THE SOUP AISLE OF PAVILIONS is a post from: The Original Soupman

THE ORIGINAL SOUPMAN® KEEPS STIRRING UP THE SOUP AISLE: NATIONAL EXPANSION CONTINUES, ADDING ANOTHER 200-­‐PLUS POPULAR MIDWEST & NORTHEAST SUPERMARKETS is a post from: The Original Soupman

Nationwide Rollout Expands as World Famous Soups in Recyclable, BPA-Free Tetra Recart Cartons Deepens Distribution with Additional Supermarket Chains 
New York, NY, November 28, 2012 — SoupMan, Inc. (OTCBB: SOUP) announced today that The Original SoupMan® – the inspiration for the famous Seinfeld “No Soup for You!” episode and #1 Zagat-rated, best-tasting soup in the world — has added distribution in more than 340 new supermarket locations as its iconic soups continue to heat up the soup aisle nationwide.  The Original SoupMan soups, packaged in new, shelf-stable Tetra Recart cartons, are now stocked in Price Chopper stores in New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire, Food Basics stores in Northern New Jersey, Brooklyn, New York, and Philadelphia, and more than 200 Ingles Markets in Alabama, Georgia, North Carolina, South Carolina, Tennessee and Virginia.

The Original SoupMan is now available in the soup aisle of nearly 4,000 food retailers across the country, including many of the largest supermarket chains, such as: A&P, Associated Food Stores, Carrs, Dominick’s, Fairway, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Randalls, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum’s, Weiss, Woodman’s, and more. The soups are also available online at Amazon.com.  To find the nearest retailer, visit www.originalsoupman.com/soup-shop/grocers-near-you.

“Retailers and their customers nationwide have responded enthusiastically to The Original SoupMan being available for the first time in supermarket soup aisles and we continue to round out our broad national distribution with strong and beloved local and regional chains,” said Arnold Casale, CEO, SoupMan, Inc.  “We’re very pleased to expand distribution as colder, soup season weather takes hold over much of the country.  Soup lovers can finally kick the can and upgrade to The Original SoupMan’s delicious soups in our new, convenient carton packaging.”

The Original SoupMan soups sold in supermarkets feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. carton.  The innovative, shelf-stable Tetra Recart carton package maintains the impeccable taste and quality standards that made The Original SoupMan famous, while allowing consumers to now find The Original SoupMan in the soup aisle, along with Campbell’s® and Progresso® soups, where over $6 billion in soup purchases occur annually.  The Tetra Recart carton packaging is made from renewable resources and is BPA-free and recyclable.

As the national rollout of The Original SoupMan in supermarket soup aisles continues, the company is also offering fans a chance to win a once-in-a-lifetime trip to meet Shaquille O’Neal, brand ambassador and SoupMan, Inc. equity partner.  The “Soup with Shaq Sweepstakes” is a Facebook-driven promotion that will reward one Grand Prize winner the chance to win a trip for two to meet with “The Original Shaq Man” over a bowl of The Original SoupMan soup.  For Official Rules and to register to enter, visit www.facebook.com/OriginalSoupMan.

For additional information or to request interviews with The Original SoupMan partners and brand ambassadors — Shaquille O’Neal, Jason Alexander and Reggie Jackson — or with Tim Gannon, co-founder of Outback Steakhouse and SoupMan, Inc. Board Member along with other members of management, please contact Blue Wolf Communications at 516-767-WOLF (9653) or via email at nick@bluewolfden.com.

About SoupMan, Inc.:

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised in The New York Times as “Art, not Soup,” it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. The Original SoupMan products are now available throughout the United States in innovative, shelf-stable cartons for sale in the soup aisle of major supermarket chains.  The Company also distributes its products through the foodservice channel, including school lunch programs.

Shaquille O’Neal serves as an advisor to and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. In addition, Tim Gannon, the co-founder of Outback Steakhouse, is The Original SoupMan Culinary and Business Director and Board Member. SoupMan, Inc., parent company of The Original SoupMan (www.originalsoupman.com), is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP.

For additional information on SoupMan, Inc., please visit http://www.soupmaninc.com. Learn more at http://www.originalsoupman.com, follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.

###

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements.  The forward-looking statements contained in this letter include statements regarding the launch of its shelf-stable product, its availability in supermarkets and marketing plans.  All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to implement our marketing plan, raise sufficient capital to implement the plan and comply with our on-going obligations to our senior secured creditor, and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available on the Company’s website www.soupmaninc.com  and at www.sec.gov

All trademarks and logos referenced herein belong to their respective companies.

THE ORIGINAL SOUPMAN® SAYS “SOUP FOR YOU!” TO MORE THAN 340 NEW SUPERMARKETS IN NEW ENGLAND, NORTHEAST & SOUTHEAST is a post from: The Original Soupman

Company Celebrates National Availability in Recyclable, BPA-Free Tetra Recart Cartons, Launches Promotional Campaign, Including Chance to Win “Soup with Shaq”

New York, NY, October 19, 2012 — SoupMan, Inc. (OTCBB: SOUP) announced today The Original SoupMan® – the inspiration for the famous Seinfeld “Soup” episode and #1 Zagat-rated, best-tasting soup in the world – is now available in the soup aisle of more than 3,000 supermarkets across the United States.

Soup fans can now find The Original SoupMan, packaged in its new, shelf-stable Tetra Recart carton, in the soup aisle of many of the nation’s largest supermarket chains, including: A&P, Associated Food Stores, Carrs, Dominick’s, Fairway, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Randalls, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum’s, Weiss, Woodman’s, and more. The soups are also available online at Amazon.com. To find the nearest retailer, visit www.originalsoupman.com/soup-shop/grocers-near-you.

To celebrate the national rollout, Shaquille O’Neal, brand ambassador and equity partner, is driving The Original SoupMan SoupTruck, a new mobile franchise concept, through the streets of New York City on Friday, October 19, serving New Yorkers free bowls of hot, delicious soup. The Original SoupMan has also launched the “Soup with Shaq Sweepstakes,” a Facebook-driven promotion that will give four grand prize winners the chance to win a trip for two to meet Shaq and talk over a bowl of The Original SoupMan soup. For Official Rules and to register to enter, visit www.facebook.com/TheOriginalSoupMan.

“As we bring The Original SoupMan to supermarket soup aisles, my hope is that we can help parents and their kids get started on a healthier path to improve the way we all eat,” said Shaquille O’Neal. “We won’t be able to bring about change alone — this will take a team effort among food companies, schools, parents, kids and more — but I’m proud to add my voice to this urgent need to combat this health epidemic with The Original SoupMan.”

The Original SoupMan soups sold in supermarkets feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. carton.

“We’re about great soup and, like Shaq, we’re on a mission to provide great-tasting food to families that make it easy and affordable to eat more healthily,” said Arnold Casale, CEO, SoupMan, Inc. “Now that our soups are stocked in the soup aisle of supermarkets around the country, we’re delighted that The Original SoupMan is conveniently available to families nationwide.”

The innovative, shelf-stable Tetra Recart carton package maintains the impeccable taste and quality standards that made The Original SoupMan famous, while allowing consumers to now find The Original SoupMan in the soup aisle, along with Campbell’s® (NYSE: CPB) and Progresso® (NYSE: GIS) soups, where over $6 billion in soup purchases occur annually. The Tetra Recart carton packaging is made from renewable resources and is BPA-free and recyclable.

In addition to The Original SoupMan being available in supermarket soup aisles, the company recently introduced its full-scale school lunch program at the School Nutrition Conference in Denver. The program includes affordable, low-sodium, low-fat options, including Shaq-A-Roni ‘n Meatballs and many vegetarian recipes, created with the guidance of Tim Gannon, co-founder of Outback Steakhouse, and SoupMan, Inc. Board member and Culinary Director, to meet new USDA guidelines for school foods. The Original SoupMan Mexicali Bean lunch is currently being served to New York City public school students.

For additional information or to request interviews with The Original SoupMan partners and brand ambassadors — Shaquille O’Neal, Jason Alexander and Reggie Jackson — or with Tim Gannon, co-founder of Outback Steakhouse and SoupMan, Inc. Board Member along with other members of management, please contact Blue Wolf Communications at 516-767-WOLF (9653) or via email at nick@bluewolfden.com.

About SoupMan, Inc.:
In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised in The New York Times as “Art, not Soup,” it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. The Original SoupMan products are now available throughout the United States in innovative, shelf-stable cartons for sale in the soup aisle of major supermarket chains. The Company also distributes its products through the foodservice channel, including school lunch programs.

Shaquille O’Neal serves as an advisor to and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. In addition, Tim Gannon, the co-founder of Outback Steakhouse, is The Original SoupMan Culinary and Business Director and Board Member. SoupMan, Inc., parent company of The Original SoupMan (www.originalsoupman.com), is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP.

For additional information on SoupMan, Inc., please visit http://www.soupmaninc.com. Learn more at http://www.originalsoupman.com, follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this letter include statements regarding the launch of its shelf-stable product, its expected availability and marketing plans, the new mobile franchise concept and its school lunch program. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to implement our marketing plan, raise sufficient capital to implement the plan and comply with our on-going obligations to our senior secured creditor, and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available on the Company’s website www.soupmaninc.com and at www.sec.gov

All trademarks and logos referenced herein belong to their respective companies.

THE ORIGINAL SOUPMAN® NOW AVAILABLE IN THE SOUP AISLE OF MORE THAN 3,000 SUPERMARKETS NATIONWIDE is a post from: The Original Soupman

SOUP FOR YOU! The Original SoupMan Now Available in More than 1,400 Safeway, Vons, Pavilions, Dominick’s, Randalls, Tom Thumb & Carrs stores

New York, NY, September 27, 2012 — SoupMan, Inc. (OTCBB: SOUP) announced today The Original SoupMan® – the long-adored and best-tasting soup brand in the world, and inspiration for the famous “Soup” episode on Seinfeld – is now available for the first time in new shelf-stable, eco-friendly cartons in the soup aisle of more than 1,400 Safeway (www.Safeway.com) and Safeway-owned grocery stores across the United States.

The Original SoupMan shelf-stable soups feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The four varieties of The Original SoupMan soups are now available in fine supermarkets and retailers across the United States. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. carton.

“Our new shelf-stable packaging, featuring two delicious servings in every eco-friendly carton, makes it easier than ever for soup lovers to enjoy gourmet quality soups from The Original SoupMan at friendly prices,” said Arnold Casale, CEO of SoupMan Inc.

The innovative, shelf-stable Tetra Recart carton package maintains the impeccable taste and quality standards that made The Original SoupMan famous, while allowing consumers to now find The Original SoupMan in the soup aisle, along with Campbell’s® (NYSE: CPB) and Progresso® (NYSE: GIS) soups, where over $6 billion in soup purchases occur annually.

For additional information or to request interviews with The Original SoupMan partners and brand ambassadors — Shaquille O’Neal, Jason Alexander and Reggie Jackson — or with Tim Gannon, co-founder of Outback Steakhouse and SoupMan, Inc. Board Member along with other members of management, please contact Blue Wolf Communications at 516-767-WOLF (9653) or via email at nick@bluewolfden.com.

About SoupMan, Inc.:

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by The New York Times as “Art, not Soup,” it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. The Original SoupMan products are now available nationally in innovative shelf-stable cartons for sale in the soup aisle of major supermarket chains.  The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O’Neal serves as an advisor to and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. In addition, Tim Gannon, the co-founder of Outback Steakhouse, is The Original SoupMan Culinary and Business Director and Board Member. SoupMan, Inc., parent company of The Original SoupMan (www.originalsoupman.com), is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc., please visit www.soupmaninc.com. Follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.

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 Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements.  All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to implement our marketing plan, raise sufficient capital to implement the plan and comply with our on-going obligations to our senior secured creditor, and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available on the Company’s website www.soupmaninc.com  and at www.sec.gov

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THE ORIGINAL SOUPMAN® HEATS UP THE SOUP AISLE OF SAFEWAY WITH NEW SHELF-STABLE CARTONS is a post from: The Original Soupman