Partnership to serve as cornerstone of the Company’s U.S. grocery and retailer penetration

 

New York, NY – June 7, 2012 — SoupMan, Inc. (OTCBB: SOUP) announced today that The Original SoupMan, the long-adored and best-tasting soup brand in the world and inspiration for the famous soup episode on Seinfeld, will have the industry leading power of Advantage Sales & Marketing LLC (www.asmnet.com) behind the national launch of its new shelf-stable carton packaged soups.  The Company plans to leverage ASM’s scale and best in class client resources in an effort that the nation’s finest grocers can finally and emphatically say, “Soup for You”!

 

Currently, ASM represents more than 1,200 clients with more than 30,000 sales associates and more than 50 offices throughout the United States. ASM is widely regarded as the number-one sales and marketing agency in the industry. “ The team at ASM is proud and excited to be partnered with such a great Company and look forward to expanding the SoupMan brands Nationally so all of America can enjoy Al’s famous soups” stated Dennis Forkin, Vice President Client Services, Advantage Sales & Marketing.

 

“Our relationship with ASM is expected to serve as a significant catalyst in advancing both breadth and velocity of the national distribution of our newly launched carton soups,” said Arnold Casale, CEO, SoupMan, Inc.  Casale continued, “We believe the combination of our unparalleled recipes, our revolutionary shelf-stable cartons, competitive price points and ASM’s vast resources and  retail relationships will establish our brand as a significant competitor in the $6+ billion consumer soup category next to Campbell’s (NYSE:CPB) and Progresso (NYSE:GIS).”

 

SoupMan Inc. partners and brand ambassadors, Shaquille O’Neal and Jason Alexander will be leading the marketing and branding campaigns this coming Fall and beyond. The soups are conveniently heat and serve. They can also be used in SoupMan recipes which will be demonstrated by and are simple enough to be perfectly made by SHAQ and Jason!

 

The Original SoupMan shelf-stable soups will feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with: Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The product will be available in fine supermarkets and retailers across the US by September. The suggested retail price is $3.79 to $3.99 for a two serving 17.3 oz. eco-friendly carton.

 

For interviews with SHAQ, Reggie Jackson, Jason Alexander or Management and additional information, please contact:

Matt Mauriello

Vice President of Investor Relations

Matt@originalsoupman.com

212-768-7687

 

About SoupMan, Inc.:

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup”, it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. Original SoupMan products are now available in innovative shelf-stable cartons for sale in the soup aisle nationally of major supermarket chains by September 2012.  The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. SOUPMAN INC, parent company of The Original SoupMan www.originalsoupman.com, is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on SoupMan, Inc. please visit: www.soupmaninc.com. Follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.

 

About Advantage Sales and Marketing:

Founded in 1987, Advantage Sales & Marketing LLC is a premier sales and marketing agency committed to building brand value for our clients and customers. ASM’s customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries. Headquartered in Irvine, Calif., ASM has more than 30,000 associates and 66 offices in the United States and Canada. Visit www.asmnet.com for further details.

 

Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements in this press release include statements regarding the expansion and success of the Company’s new shelf-stable product in supermarket chains and the expected contribution of Advantage Sales and Marketing. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our inability to successfully advance our national distribution of our carton soups  and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov