Award Winning Design Team Creates New Look for the World Renowned Soups

NEW YORK, March 25, 2014 – Soupman, Inc. (Publicly trading: SOUP) announced today they have re-designed  graphics for the Tetra Pak cartons of The Original Soupman’s world famous soups,  now available in the soup aisle throughout the United States in over 4,000 supermarkets and other retail outlets.  The creative team who designed the new graphics has won more than 300 Awards of Excellence or Gold Medals in advertising competitions from New York to California, including being three time winners of the Printing Industry Association’s “Package Of The Year” Award.

Lloyd Sugarman, CEO of Soupman, Inc.  said, “We wanted to create classy and eye-catching new package graphics that are as good as our soups so consumers could immediately spot the Original Soupman® soup cartons on the shelf in the soup aisle. We firmly believe that as we increase the attention of the shopping audience to our cartons it will directly translate into more trial and repeat sales, for the simple reason that once you try our incredible soups, created by the legendary Al Yeganeh, we expect you to be customer for life because of their taste and quality.”   Mr. Sugarman continued, “We generally have 25 or more ingredients and over 30% hearty particulates in our soups.  It is an entirely different approach to making soup and we believe that is why our footprint has been growing so rapidly in the $6 billion supermarket soup retail space, with over 3,000 new items placements on shelves added in just the last 4 months.”

Soupman Inc. which first introduced these shelf stable soups in late 2012 with its signature Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. The line was expanded in Fall of 2013 to include Crab Corn Chowder, Chicken Gumbo, and the “Seinfeld” classic Jambalaya! We expect to continue to add more retailers and more varieties in 2014. The Original Soupman can be found in a growing array of supermarkets nationwide including Meijer, Stop & Shop, Giant Food Stores, Martin’s Food Markets, A&P, Associated Food Stores, Fairway, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Price Chopper, Randall’s, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum’s, select Walmart stores, Weiss, Woodman’s and more. To find the nearest retailer, visit


“Tetra Pak is proud to be associated with the Original Soupman. With a product range so great tasting and innovative, and such an iconic brand, it is great to know that our carton packages are helping to get the Original Soupman’s restaurant-quality to groceries–and personal kitchens–all over the country”, said Michael Zacka, President and CEO, Tetra Pak, US and Canada.


For an interview please contact: Robert N. Bertrand, President and CFO of Soupman, Inc.

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