4 Delicious, Innovative New Varieties Added to Their Soup Aisles

NEW YORK, Oct. 16, 2013 — Soupman, Inc. (Public trading symbol: SOUP) announces that shoppers who turn their carts into the soup aisles at Stop & Shop, Giant and Martin’s Stores will find something new, something revolutionary, something delicious.

Popping off the shelves in the midst of boring and flat-tasting canned soup their eyes go to The Original SoupMan’s stunning array of unique soup varieties in fresh, modern Tetra Pak cartons. It’s the packaging of today in a grocery category that otherwise looks like the 1950s.

Just in time for the chilly weather, the brand’s World Famous soups, including the signature Lobster Bisque, along with Chicken Noodle, Crab Corn Chowder and Jambalaya, can be conveniently picked up at Ahold USA supermarkets (http://www.ahold.com), including Stop & Shop (www.stopandshop.com), Giant Food Stores (www.giantfood.com) and Martin’s Food Markets (www.martinsfoods.com).

It’s all part of The Original SoupMan’s expanded national distribution program, and its plan to revolutionize the soup industry by offering consumers the opportunity to enjoy the soup that inspired the famous “Seinfeld” episode in the comfort of their own home.

All of the company’s soups feature the same famous recipes developed and perfected by Al Yeganeh, the culinary genius behind the brand, and are packaged in the innovative shelf stable Tetra Pak cartons to help maintain the taste and quality of the soup.

“We are excited to see the great success of The Original SoupMan ready-to-serve soups and the launch of their exciting new flavors,” said Michael Zacka, President and CEO, Tetra Pak, US and Canada. Mr. Zacka continued, “Tetra Pak is proud to be associated with The Original SoupMan. With a product range so great tasting and innovative, and such an iconic brand, it is great to know that our carton packages are helping to get The Original SoupMan’s restaurant-quality soups to groceries–and personal kitchens–all over the country.”

Ahold USA is ranked in the top 10 largest food retailers in the United States overseeing about 775 supermarkets in 14 states and the District of Columbia, along with Peapod, the nation’s leading online grocery ordering and delivery service. As the group enters a growth phase, The Original SoupMan is thrilled to join forces with the industry giant.

“Our high-quality soups are invigorating a stale category that hasn’t changed for the past three decades,” said Lloyd Sugarman, CEO of The Original SoupMan. “Today’s consumers seek variety, freshness and new taste profiles. The Original SoupMan fills each of those demands with its Zagat rated best soups that Al has been perfecting for over a lifetime.”

In addition to the Ahold USA supermarkets, Stop & Shop, Giant Food, Giant Food Stores, Martin’s Food Markets and Peapod, The Original SoupMan can be found in the soup aisle of a growing array of supermarkets nationwide, including A&P, Associated Food Stores, Carrs, Dominick’s, Fairway, Food Basics, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Price Chopper, Randalls, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum’s, Walmart, Weiss, Woodman’s and more. To find the nearest retailer, visit http://originalsoupman.com/soup-shop/grocers-near-you.