The Original SoupMan joins the food truck revolution and announces new mobile franchise opportunity
New York – June 19, 2013 – Soupman, Inc. (Public trading symbol: SOUP), the parent company of the best-tasting soup brand in the world, The Original SoupMan, will be introducing its new mobile food truck franchise opportunity at the upcoming International Franchise Expo show, taking place in New York from June 20-22.
Food trucks are one of the hottest new trends in the culinary world, and one of the fastest-growing franchise opportunities. According to IBISWorld, a Los Angeles-based market research firm, food trucks generated $1.5 billion in revenue between 2007 and 2012, an average annual growth rate of 8.4 percent. Combine that market with the power of the legendary Original SoupMan brand name, and those looking for exciting new franchise investments are expected to be jaywalking across the expo floor and creating traffic jams at Booth #559.
“This is the first time we’ve made our soup truck opportunity available at the International Franchise Expo and we’re thrilled at the chance to present it to the most sophisticated entrepreneurial members of the franchise community,” said Lloyd Sugarman, the newly-appointed CEO of The Original SoupMan. “With a low investment and a simple and easy business model that is perfectly situated for high-volume situations, we are confident that our brand can roll-out this new franchise opportunity nationwide.”
In addition to the company’s new food truck franchise opportunity, The Original SoupMan will also reveal to expo attendees a new restaurant format, Al’s Famous New York Delicatessen & Restaurant. The menu features the world renowned Original SoupMan® soups, a full authentic New York delicatessen menu, including fresh sliced pastrami, corned beef and oven roasted turkey, as well as a traditional full breakfast menu, including eggs Benedict and bagels and lox.
This new restaurant model is generating significant early traction. Partnering with long-time Johnny Rockets franchise owner Robert Azinian, The Original SoupMan recently signed a multi-unit deal with Azinian to open Al’s Famous New York Delicatessen & Restaurant model in casinos throughout the United States and Canada. The next two locations are slated to open in the Mohegan Resorts Casino in Atlantic City and the Mohegan Sun at Pocono Downs in Pa.
The 22nd International Franchise Expo is the franchise industry’s premier annual event, sponsored by the International Franchise Association. The three-day show will draw thousands of entrepreneurs and business owners to come and meet over 400 franchises.
Visit http://originalsoupman.com/about-us/franchise-information for more information about The Original SoupMan franchise opportunities. For more information about the International Franchise Expo, visit www.ifeinfo.com.
About Soupman, Inc.
In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup”, it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company sells soup to grocery stores across America, has franchised restaurants and sell soups to foodservices. Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Soupman, Inc., Tim Gannon, the co-founder of Outback Steakhouse, is the SoupMan Culinary and Business Director and Board Member. www.soupmaninc.com, parent company of The Original Soupman, Inc. is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.originalsoupman.com. Follow us on Twitter @ OriginalSoupman and “Like” us on Facebook.
Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include, statements regarding the expected franchisee interest in its soup truck and Al’s Famous New York Delicatessen & Restaurant franchise opportunities, and the anticipated opening of restaurant at the Mohegan Resorts Casino in Atlantic City and the Mohegan Sun at Pocono Downs in PA in 2013. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to attract franchisee interest at the expo, roll out franchises for our soup truck and Al’s Famous New York Delicatessen &Restaurant and attract other seasoned restaurant operators or otherwise to implement our marketing plan, including raise necessary capital, and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.soupmaninc.com
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