As seen in the NY Post on October 1 2015.
Retired Gen. Wesley Clark is hawking grilled cheese and soup these days. Clark, the vice chairman of the Grilled Cheese Truck, a publicly traded company that puts veterans to work serving up meals from five kitchen trucks on the West Coast, is rolling out its New York City version in November — part of a co-branded hook-up with The Original Soupman, of “Seinfeld” fame.
The deal with the so-called “Soup Nazi” is part of the Fort Lauderdale, Fla., company’s idea to expand sales through franchising the co-branded effort. The companies hope to expand the Gotham operation to four trucks and food carts, said Soupman Chief Executive Jamie Karson.
Clark, the 34-year Army vet who ran unsuccessfully for the Democratic presidential nomination of 2004 after a distinguished military career, joined the effort because it offers job opportunities to veterans. “This [business] model is all about putting veterans to work,” Karson said.
The Grilled Cheese Truck, a thinly traded penny stock, has seen its shares tumble 78 percent year to date. It closed Wednesday at $1.26. The Soupman, is also a penny stock. Its shares have more than tripled year to date — to 9.8 cents.
GCT bought Soupman’s franchise rights and it has agreed to invest $2 million in the Staten Island-based company, which is providing training for the veterans.
The trucks will debut in New York City on Veterans Day.