JAMBALAYA! The Original SoupMan Stirs Up the Soup Aisle with Three Mouth-Stunning New Flavors

More than 4,000 Supermarkets Nationwide Stock Shelves with the “7 Wonders of the World”


New York – August 21, 2013 – Soupman, Inc. (Public trading symbol: SOUP), the parent company of the brand of best-tasting soup in the world, The Original SoupMan®, is proud to announce the expansion of its retail line  with three new flavors that represent the pinnacle of the brand’s commitment to quality, innovation and the elevation of the soup experience.

The three new flavors – Crab Corn Chowder, Chicken Gumbo and the “Seinfeld” classic which is always pronounced Jam-ba- lAAAAya! – will be newly available as of September 2013 in soup aisles nationwide. They join the classic four varieties to create a collection  the company calls “The 7 Wonders of the World,“ as Al Yeganeh’s recipes have culinary inspiration from multiple countries, cultures and traditions. The new varieties include:

  • Jambalaya!  – Born on the Bayou, with French and Caribbean influence you can taste in every bite. A rich tomato-based stew with whole shrimp, scallops, crayfish, fresh chicken and Al’s custom spicy Andouille sausage.


  • Chicken Gumbo – Another Big Easy classic, reinvented by Al. Lovingly-simmered chicken breasts, tomatoes, okra, bell peppers, carrots, collard greens and celery, with just the right the right chili pepper kick and Al’s unique blend of global spices.


  • Crab Corn Chowder Combine the finest Maryland blue crab you can find, add fresh corn from family farms in the Midwest, and blend with peppers, onions and celery for classic hearty and heart-warming chowder that pushes the borders of deliciousness.

For the 2013/2014 soup season, The Original SoupMan’s retail line has doubled its distribution footprint and now is available in a growing array of Walmart stores and supermarkets nationwide, including Safeway, H-E-B Supermarkets, Vons, A&P,  Pathmark, The Fresh Market, Price Chopper, Tom Thumb, Randall’s, Dominick’s, Pavilions, The Food Emporium, Super Fresh, Fairway, Harris Teeter, Waldbaum’s and more. To find the nearest retailer, visit http://originalsoupman.com/soup-shop/grocers-near-you or go to our Facebook for store locator.

“The dramatic expansion of our distribution – including Walmart – is driven by the retail results we’ve been achieving all year,” said Lloyd Sugarman, CEO of The Original SoupMan. “Our soups are invigorating a stale category with Al’s bold, fresh and exciting soup recipes. His “7 Wonders of the World” brings consumers a range of flavors and options that all share our relentless commitment to quality. This much great soup on a single shelf has simply never been available before.”

About Soupman, Inc.

In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan and quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup,” it set the standard for innovation and excellence long before the famous “Seinfeld” episode made it a cultural icon. We sell soup across America to grocery stores, franchise restaurants and foodservices.  Shaquille O’Neal is an advisor and equity partner, as are Mr. October, Reggie Jackson and the award-winning actor, Jason Alexander. Tim Gannon, co-founder of Outback Steakhouse, is our Chairman of the Board and Culinary and Business Director. Soupman, Inc., parent company of The Original SoupMan, Inc., is a fully reporting public company trading under the symbol SOUP. For additional information on our company please visit: www.soupmaninc.com. Follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.


Safe Harbor Statement:

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “expects,” “intends,” “plans,” “believes,” “seeks,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this press release include statements regarding the Company’s new soup products for grocery retail sale and their expected availability and future growth. All forward-looking statements are made as of the date of this press release, and the Company assumes no obligation to update the forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by them such as our ability to implement our marketing plan, including raise necessary capital, and the risks discussed in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.soupmaninc.com.


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