Three New, Robust Original Soupman Flavors are available at over 1,200 Safeway, Vons and its other stores  

NEW YORK, March 24, 2014 (OTC: SOUP) – Attention soup shoppers – it’s unique, tasty soups for you!

Safeway Inc., ( now has three mouthwatering new soup flavors created by the legendary Al Yeganeh, the culinary genius behind Soupman, Inc. The Original SoupMan’s new flavors – Chicken Gumbo, Crab Corn Chowder and the “Seinfeld” classic, Jambalaya – are stacked on Safeway’s soup aisle shelves in eco-friendly Tetra Pak cartons bringing new adventurous flavors to the category.

The new flavors add to the brand’s classic recipes – Lobster Bisque, Chicken Noodle and Lentil at Safeway stores.

“The introduction of the new soup flavors into Safeway grocery stores across the country speaks volumes to the growing popularity of The Original SoupMan’s products,” said Michael Zacka, President and CEO, Tetra Pak, US and Canada.

The Original SoupMan has expanded its national distribution program as a part of the company’s plan to revitalize the soup category by offering gourmet, high-quality and fresh tasting soups for customers to enjoy in the comfort of their own home.

Lloyd Sugarman, CEO of The Original SoupMan, stated “Our innovative recipes are raising the bar for quality in the industry. Our retail line has doubled its distribution footprint this soup season, and things are looking up for consistent annual growth and additional new carton varieties.”


In addition to the Safeway, Inc. supermarkets, including Vons, Pavilions, Tom Thumb, Randall’s and Carrs, The Original SoupMan’s soups can also be found at a growing array of supermarkets nationwide, including A&P, Stop & Shop, Giant Food stores and Martin’s Food Markets, Associated Food Stores, Fairway, Food Emporium, H-E-B Supermarkets, Pathmark, Price Chopper, Super Fresh, The Fresh Market, Waldbaum’s, select Walmart stores, Weiss and more.


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For interviews or questions please contact Robert N. Bertrand, President & CFO 212-768-7687