Original SoupMan school lunch program expands; introduces SHAQ-backed products

NEW YORK, NY – August 21, 2012 Soupman, Inc. (OTCBB: SOUP) announced that it is extending its school lunch program that was successfully launched by Team Soup Hall of Famer, Reggie Jackson at the School Nutrition Association Conference last month in Denver.

The company is now offering its proprietary lower sodium, lower fat & great tasting Shaq-A-Roni ‘n Meatballs and Shaq ‘n Cheese to schools everywhere. These dishes feature the endorsement of Shaquille O’Neal, who is a SoupMan brand champion, equity partner and strong proponent of healthy eating and fitness for children. SHAQ will be featured in cafeteria promotions and other school marketing initiatives as part of the company’s 360, integrated school lunch program. No one can get kids to eat healthy the way Shaq can; it’s a personal passion of his.

In a time when the focus on childhood obesity and better, affordable nutrition at lunchtime is growing in intensity, the company’s dedicated school lunch offerings satisfy the three primary needs of those responsible for setting the menus at America’s schools: superior taste, affordability and appeal!

These products were developed by Chef Tim Gannon, the co-founder of Outback Steak, SoupMan partner and Culinary Director. Chef Gannon also developed other Original SoupMan products to meet the new USDA meal plan guidelines which are all vegetarian items including Curried chick peas, Red beans, White beans, Stewed pinto beans and Mexicali beans. Each dish has a unique flavor and nutritional value geared towards the taste and needs of children. These items were unveiled at SNA to great applause. “We needed to make these products taste great for the kids and have the proper nutritional value for the Mom’s”, stated Arnold Casale, Soupman Inc. CEO.

“We are overwhelmed by the response that our new school lunch program is receiving from districts around the country,” he added “They see us as solving some of their biggest challenges with delicious, entertaining and sensible meal solutions”

For interviews with Shaquille O’Neal, Jason Alexander, Reggie Jackson or management, images, or additional information, please contact:

Robert N. Bertrand

About Soupman, Inc.:
In 1984, The Original Soupman opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised by the New York Times as “Art, not Soup”, it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. Original Soupman products are now available in innovative shelf-stable cartons for sale in the soup aisle nationally in major supermarket chains. The Company also distributes its products through the food service channel, including school lunch programs. Shaquille O’Neal serves as an advisor to, and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. Soupman, Inc., www.soupmaninc.com, parent company of The Original Soupman, Inc. is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP. For additional information on our company please visit our website: www.originalsoupman.com. Follow us on Twitter @ OriginalSoupman and “Like” us on Facebook.

Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements in this press release include statements regarding the launch of its new school lunch products. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements such as our ability to secure distribution of our new shelf-stable product in supermarkets and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available at www.sec.gov
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