Nationwide Rollout Expands as World Famous Soups in Recyclable, BPA-Free Tetra Recart Cartons Deepens Distribution with Additional Supermarket Chains
New York, NY, November 28, 2012 — SoupMan, Inc. (OTCBB: SOUP) announced today that The Original SoupMan® – the inspiration for the famous Seinfeld “No Soup for You!” episode and #1 Zagat-rated, best-tasting soup in the world — has added distribution in more than 340 new supermarket locations as its iconic soups continue to heat up the soup aisle nationwide. The Original SoupMan soups, packaged in new, shelf-stable Tetra Recart cartons, are now stocked in Price Chopper stores in New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire, Food Basics stores in Northern New Jersey, Brooklyn, New York, and Philadelphia, and more than 200 Ingles Markets in Alabama, Georgia, North Carolina, South Carolina, Tennessee and Virginia.
The Original SoupMan is now available in the soup aisle of nearly 4,000 food retailers across the country, including many of the largest supermarket chains, such as: A&P, Associated Food Stores, Carrs, Dominick’s, Fairway, Food Emporium, H-E-B Supermarkets, Pathmark, Pavilions, Randalls, Safeway, Super Fresh, The Fresh Market, Tom Thumb, Vons, Waldbaum’s, Weiss, Woodman’s, and more. The soups are also available online at Amazon.com. To find the nearest retailer, visit www.originalsoupman.com/soup-shop/grocers-near-you.
“Retailers and their customers nationwide have responded enthusiastically to The Original SoupMan being available for the first time in supermarket soup aisles and we continue to round out our broad national distribution with strong and beloved local and regional chains,” said Arnold Casale, CEO, SoupMan, Inc. “We’re very pleased to expand distribution as colder, soup season weather takes hold over much of the country. Soup lovers can finally kick the can and upgrade to The Original SoupMan’s delicious soups in our new, convenient carton packaging.”
The Original SoupMan soups sold in supermarkets feature the same obsessive perfectionism and eclectic varieties for which the brand is famous, starting with Lobster Bisque, Chicken Noodle, Lentil and Tomato Bisque. Suggested retail price is $3.79 to $3.99 for a two-serving, 17.3 oz. carton. The innovative, shelf-stable Tetra Recart carton package maintains the impeccable taste and quality standards that made The Original SoupMan famous, while allowing consumers to now find The Original SoupMan in the soup aisle, along with Campbell’s® and Progresso® soups, where over $6 billion in soup purchases occur annually. The Tetra Recart carton packaging is made from renewable resources and is BPA-free and recyclable.
As the national rollout of The Original SoupMan in supermarket soup aisles continues, the company is also offering fans a chance to win a once-in-a-lifetime trip to meet Shaquille O’Neal, brand ambassador and SoupMan, Inc. equity partner. The “Soup with Shaq Sweepstakes” is a Facebook-driven promotion that will reward one Grand Prize winner the chance to win a trip for two to meet with “The Original Shaq Man” over a bowl of The Original SoupMan soup. For Official Rules and to register to enter, visit www.facebook.com/OriginalSoupMan.
For additional information or to request interviews with The Original SoupMan partners and brand ambassadors — Shaquille O’Neal, Jason Alexander and Reggie Jackson — or with Tim Gannon, co-founder of Outback Steakhouse and SoupMan, Inc. Board Member along with other members of management, please contact Blue Wolf Communications at 516-767-WOLF (9653) or via email at email@example.com.
About SoupMan, Inc.:
In 1984, The Original SoupMan opened its doors at 55th Street & 8th Avenue in Manhattan. The tiny storefront quickly became a worldwide destination. Rated #1 by Zagat and praised in The New York Times as “Art, not Soup,” it set the standard for innovation and excellence long before the famous Seinfeld episode made it a cultural icon. The Company’s franchise operations include highly visible locations in the Mohegan Sun Casinos and more. The Company’s branded soup is also being offered by Tim Horton’s, Earl of Sandwich and other leading QSRs. The Original SoupMan products are now available throughout the United States in innovative, shelf-stable cartons for sale in the soup aisle of major supermarket chains. The Company also distributes its products through the foodservice channel, including school lunch programs.
Shaquille O’Neal serves as an advisor to and equity partner in the Company, as does Mr. October, Reggie Jackson and Emmy® and Golden Globe® nominated and Tony Award® winning actor Jason Alexander. In addition, Tim Gannon, the co-founder of Outback Steakhouse, is The Original SoupMan Culinary and Business Director and Board Member. SoupMan, Inc., parent company of The Original SoupMan (www.originalsoupman.com), is a fully reporting public company trading on the OTC Bulletin Board® (OTCBB) under the ticker symbol SOUP.
For additional information on SoupMan, Inc., please visit http://www.soupmaninc.com. Learn more at http://www.originalsoupman.com, follow us on Twitter @OriginalSoupMan and “Like” us on Facebook.
Safe Harbor Statement:
This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” or variations of such words are intended to identify such forward-looking statements. The forward-looking statements contained in this letter include statements regarding the launch of its shelf-stable product, its availability in supermarkets and marketing plans. All forward-looking statements in this press release are made as of the date of this press release, and the Company assumes no obligation to update these forward-looking statements other than as required by law. The forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those set forth or implied by any forward-looking statements, such as our ability to implement our marketing plan, raise sufficient capital to implement the plan and comply with our on-going obligations to our senior secured creditor, and the risk factors discussed in the Business and Management’s Discussion and Analysis sections in our Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K. Copies of these filings are available on the Company’s website www.soupmaninc.com and at www.sec.gov
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