Our Origins

Where it al started

 

THE PHENOMENON STARTED BACK IN 1984. WAY BEFORE THE CLASSIC PUNCHLINE ON SEINFELD, THERE WERE LONG SOUP LINES OUTSIDE OF AL’S LEGENDARY NYC STORE.This was soup worth waiting for, even in sub-zero winters. The innovative recipes, miraculously fresh ingredients and spices from Al‘s secret sources showed jaded New Yorker’s a whole new side of soup.

Nothing has changed. Our small-batch soups are still made with the craft and relentless pursuit of excellence that defines perfectionism and creates legends.

As the New York Times said, Al creates “Art, not soup.” Now, that liquid perfection is available three ways, at our restaurants, at supermarkets, and right here, on our website.